Isis Lopez

Designed a limited edition natural deodorant in collaboration with Jane Goodall and inspired by one of her favorite aroma’s, Lily of the Valley. The project showcased both the essence of Lily of the Valley and Jane’s colorful life accomplishments through color, form, and mass appeal. I designed the packaging, illustrations, and digital collateral which included IG social posts and partnership ad’s featured on Mind Body Green. Led the art direction for photography to be used in social outlets.

Spearheaded the visual design, packaging system, and launch campaign for Schmidt’s entry into the kids’ oral care market. Designed custom packaging with expressive typography and flavor-driven color systems tailored for both parents and kids, collaborating with an illustrator to bring the custom flavor icons to life. To launch the line, I art directed a block-inspired photoshoot using natural, tactile materials to highlight the clean formulation, while extending the visual ecosystem into interactive print collateral like habit-building reward charts.

Photo Credit: Schmidts.com

Art Directed and designed Schmidt's Expowest trade show booth. Developed a bold and sophisticated look using the brand's cornucopia of botanical illustrations which reflected and emphasized brand cohesion among its portfolio of products.

Designed the brand identity and developed the brand positioning for Schimdt’s editorial wellness platform, The Natural. Defined the brand strategy and overall visual language that embraced and showcased diversity in the wellness industry. The challenge was to position The Natural as a stand alone editorial platform while still being affiliated with Schmidt’s media property.

Worked with the Brita team to explore patterns and motifs inspired by the 4th of July season by using classic color schemes. Each pattern was thoughtfully developed to exist beyond the summer season.

Designed a booth that was playful, interactive and that would garner attention and differentiate itself from its beauty competitors. I conceptualized the theme, designed the booth floor plan, along with selectively picking out props, and illustrated the artwork for the 30'x 30' booth.

Designed a bespoke mailer box introducing the rebrand of H2O+ Beauty. Illustrated core products and brand slogans to showcase their new playful and approachable tone.

The following are e-mail samples I’ve designed for various clients.

Packaging redesign and brand refresh for Nature’s Variety "Mixers" product line. The goal was to reposition the line as a premium dog food topper, clearly communicating its utility as a nutrition-boosting meal add-on for pet owners. I explored new naming conventions, updated the layout hierarchy, and developed a vibrant, modernized color palette that elevated shelf presence while making product benefits easy to digest at a glance.

Designed packaging concepts for a limited-edition Armor All gift set developed exclusively for Target’s Father’s Day season. The objective was to elevate Armor All’s core brand elements into a premium, giftable product experience that would stand out during a competitive retail push. To establish the right visual strategy, I developed multiple design concepts featuring distinct hierarchy explorations—ranging from detailed car interior imagery to classic automobiles—to test and reinforce a high-end aesthetic.