Isis Lopez

Designed the brand identity and developed the brand positioning for Schimdt’s editorial wellness platform, The Natural. Defined the brand strategy and overall visual language that embraced and showcased diversity in the wellness industry. The challenge was to position The Natural as a stand alone editorial platform while still being affiliated with Schmidt’s media property.

Led the design for Schmidt’s first kid focused product. Created a playful design that reflected and emphasized the product's flavor first approach. Balanced the design by utilizing the current brand typography to maintain brand and consumer familiarity while still spotlighting the flavor characters. For its initial launch, I created brushing goal charts and stickers that would resonate with children to promote use.

Photo Credit: Schmidts.com

Designed a limited edition natural deodorant in collaboration with Jane Goodall and inspired by one of her favorite aroma’s, Lily of the Valley. The project showcased both the essence of Lily of the Valley and Jane’s colorful life accomplishments through color, form, and mass appeal. I designed the packaging, illustrations, and digital collateral which included IG social posts and partnership ad’s featured on Mind Body Green. Led the art direction for photography to be used in social outlets.

Art Directed and designed Schmidt's Expowest trade show booth. Developed a bold and sophisticated look using the brand's cornucopia of botanical illustrations which reflected and emphasized brand cohesion among its portfolio of products.

Worked with the Brita team to explore patterns and motifs inspired by the 4th of July season by using classic color schemes. Each pattern was thoughtfully developed to exist beyond the summer season.

Designed a booth that was playful, interactive and that would garner attention and differentiate itself from its beauty competitors. I conceptualized the theme, designed the booth floor plan, along with selectively picking out props, and illustrated the artwork for the 30'x 30' booth.

Designed a bespoke mailer box introducing the rebrand of H2O+ Beauty. Illustrated core products and brand slogans to showcase their new playful and approachable tone.

The following are e-mail samples I’ve designed for various clients.

Redesign the current Mixers packaging to showcase use of product and superior attributes. Conceptualized new layouts to enhance the products usability and ease. Adjusted color schemes to be on par with a more premium look.

Conceptualized various gift packs for the Armored Auto Group to be sold exclusively at Target. Elevated packs by accentuating either usage of products or showcasing classic vehicles .

Update existing pack to create a bolder presence in the laundry aisle.